Spring and summer are right around the corner and with them, new trends. And while most of us expect to see the same favorites in season, there are always a few surprises. Here are some of the top trends in a fashion industry to know now:
We’ve looked at the major catwalk brands including Chanel, Fendi, Givenchy and Lanvin to find the best trends.
- Color Blocking is set to be one of the big trends of 2022. The use of neon colors will really help to make a statement. Use bright colors as an accent or even as your outfit’s main color. Neon pink and aqua are going to be big this season.
- Neon Is Going to Be Huge: Neon is one of those trends that has been around forever and will never go out of fashion. It is best used in small doses so don’t overdress with it.
- Floral Prints: Floral prints are everywhere this season, from dresses to tops and trousers it looks set to stay for some time yet! These can be a bit too feminine for some so try to mix up your print selection with some subtle patterns and keep the colors neutral but vibrant.
- 80s and 90s style: A question came to the mind of one of our reader that “should I consider 90’s trends for 2022 trends? The answer we tell her is “Yes”. The biggest trend for both seasons is the return of the 90s style. As we all witnessed, millennials are going through a huge fashion evolution and they are into retro trends. 2022 will be the year of pastel colors, florals, and denim on denim in both men’s and women’s wardrobes.
Spring & Summer Trend #1- Health and Wellness as Top-of-Mind Issue for Consumers:
Health and wellness will be a top-of-mind issue for consumers in 2022 especially after covid-19 and new variants.
“I would rather lose an arm than get cancer” is a quote that sums up consumers’ current view on health and wellness. Cancer, obesity, and diseases like diabetes and heart disease have become major concerns for consumers. People are more conscious about their health than ever before and they are willing to spend time and money on improving it. Brands that can attract these customers can see huge growth opportunities.
Health care will increasingly be viewed as a luxury. As health care costs increase, people will start viewing it as a luxury instead of a necessity. Many millennials already believe health care isn’t a basic human right.
Spring & Summer Trend #2 – The Rise of AI and Robots in Workplace:
There are plenty of reasons for businesses to be excited about the development and implementation of artificial intelligence (AI) and robotics. Here is the key trend to keep an eye on when it comes to the workplace impact of AI and robotics:
- The rise of AI writing assistants:
One example is natural language generation (NLG), where software is used to create text based on data inputted by humans. This is already used in customer service chatbots that can accurately answer questions based on previous interactions with customers as well as FAQs. It will soon be used in other areas where high volumes of content need to be generated quickly and accurately, such as financial statements or insurance policies.
Developers should also expect the emergence of “AI writing assistants”, which are apps capable of automatically editing text written by humans – whether that’s short-form content like tweets or longer pieces such as news articles.
Spring & Summer Trend #3 – The Unbiased Nature of Content Creation
There has been an ongoing trend in the marketing world that is still going strong. This trend is all about content creation and how to be better at it. The importance of having a strong content creation strategy cannot be emphasized enough. If you want your brand to make an impact, then you need to invest in writing assistant software free and content creation software free.
Trying out new platforms for your content marketing campaigns will always add flavor and spice to your business. Consider these trends for the Spring & Summer 2022 fashion season:
- The Unbiased Nature of Content Creation:
Content creation has never been more important than it is now. Businesses are looking for bloggers they can collaborate with, while bloggers are looking for businesses they can partner with. Both parties have the same goal: create quality content together! The goal is to create a win-win situation, where both parties benefit from the partnership. Because of this, bloggers prefer working with brands that have no bias when it comes to promoting products.
Spring & Summer Trend #4 – Transparent Social Media Platforms:
If you’ve ever wished Twitter and Instagram posts were more transparent, wish no longer. In the near future, these platforms will be much clearer about your actions on them (and theirs on you).
As more and more brands are using visual content to augment their social media presence, they are also forced to be transparent about how they use the platform. When it comes to Instagram, transparency is not a new concept, as it was the first social media platform to introduce its own algorithm in 2016. However, this year we will see further transparency from other platforms like Snapchat, which will use an algorithm on its stories feature.
Spring & Summer Trend #5 – Migrating to Crypto Tokens and Blockchain Technology in Businesses:
As we predicted, the last forecast of the year is on a familiar topic: Crypto-tokens and blockchain technology will be the hottest trends in business this Spring and Summer, impacting a variety of businesses from retail to transportation. But what is a crypto-token? And what does it mean?
A crypto-token is a digital asset based on blockchain technology that can be used for transacting with others. While Blockchain technology is currently being used for:
- Identity management and data storage
- Supply chain management
- Payment systems for eCommerce platforms, banks, financial institutions and retailers for faster processing of payments at lower costs.
Spring & Summer Trend #6 – The Rollback of All Time Zones with the Help of Technology
There is an increasing trend in the fashion industry to decrease the number of time zones we follow. We have already seen a shift over the past decade from 24 to 12 time zones, and there are now calls to go down to just two or three time zones.
- There are various reasons for this. There’s the fact that it would help global economies by reducing the need for business travel
- But it also makes sense culturally as people increasingly want to stop thinking about where they are physically.
- The idea is that if we can trade our geographical location for more flexible working hours, and if we can stop comparing ourselves with other people who might be on a different time zone (something that happens a lot with social media), we might be able to achieve a more harmonious and productive society.
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